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About Me

Medinaa was established in 2017 from a simple belief:

horse tack should feel as good for the horse as it looks.

 

I built this brand on my own. Every design, every adjustment, every stitch came from my hands and my eye for detail. I have always cared less about speed and more about quality. Less about trends and more about connection.


From the beginning, Medinaa has been focused on bitless bridles; not as a fashion statement, but as a commitment to softer communication. My designs prioritise stability without restriction, clarity without force, and comfort without compromise. A bridle should not slide, tighten or create unnecessary pressure. It should allow the horse to chew, yawn, breathe and move freely while remaining responsive and precise.


For many years I custom-made each piece to suit individual horses and riders. That process taught me even more about fit, balance and the small details that truly matter.


In 2026, Medinaa evolved.


After years of handcrafting custom orders, I chose to move exclusively to pre-made collections. This allows me to maintain the same level of craftsmanship and design integrity, while creating ready-to-ship pieces that meet my standards without the long wait times.


Every Medinaa piece is still created with intention.

Still detail-oriented.

Still connection-focused.

Still built around the comfort of the horse.


Medinaa is not mass-produced tack. It is considered design. It is thoughtful construction. It is a quiet confidence in quality.


And it will always remain centred around one thing:


Connection over control.